Simon Porte Jacquemus on Fruit, Vegetables and Rolling in the Grass
Via Jacquemus F/W 18 Via Jacquemus Instagram F/W 18 Simon Porte Jacquemus is a young French fashion designer who at age 19 created his namesake line, Jacquemus. Uninterested in designing for the sake of clothes, Simon’s focus as a designer is to create clothing for the sake of a story. (This is very much a costume design take on fashion. My costume design teacher said the best designers create season’s that tell a story.) In an interview with Dazed , he tells, “Jacquemus is not about nightlife and clubbing and things like that, it’s more about fruit and vegetables and rolling in the grass.” A Southern France native, his clothing reflects the earthly sensibility of his childhood. Inspired by the beauty of daily life, Jacquemus’s designs are truthful, uncomplicated yet sophisticated, and easy to love. What I love about Jacquemus is that I can clearly perceive his love for women in the way his clothes are fit and draped, the fabrics and colors he chooses and t...

