Simon Porte Jacquemus on Fruit, Vegetables and Rolling in the Grass


Via Jacquemus F/W 18



Simon Porte Jacquemus is a young French fashion designer who at age 19 created his namesake line, Jacquemus. Uninterested in designing for the sake of clothes, Simon’s focus as a designer is to create clothing for the sake of a story. (This is very much a costume design take on fashion. My costume design teacher said the best designers create season’s that tell a story.) In an interview with Dazed, he tells, “Jacquemus is not about nightlife and clubbing and things like that, it’s more about fruit and vegetables and rolling in the grass.” A Southern France native, his clothing reflects the earthly sensibility of his childhood. Inspired by the beauty of daily life, Jacquemus’s designs are truthful, uncomplicated yet sophisticated, and easy to love.


What I love about Jacquemus is that I can clearly perceive his love for women in the way his clothes are fit and draped, the fabrics and colors he chooses and the way he speaks so fondly of his grandmother and late mother. His mother was his first model when he made a skirt at age 8. (He also wrote to Jean-Paul Gaultier at age 8 asking to be a stylist for the label.) His mother passed when he was 19 and was the inspiration for his clothing line; Jacquemus is her maiden name. Jacquemus's love for the women in his family has translated to a greater appreciation for all women. In a predominately white-saturated modeling industry, Jacquemus's use of a large diversity of models is a very welcome breath of fresh air. When a woman’s humanity and body are treated with respect and admiration in the design process—it shows. I don't believe that a lot of designers make clothing with a love for women in their hearts. Fashion design can be self-serving and is a profession largely occupied by men for men. However, when I see women wearing Jacquemus, and I don’t just mean the models, their natural beauty is enhanced. The clothing and the beauty of the woman combine to synergistically create energy that is entirely new. It’s almost as if the clothing disappears and all that is left is the spirit. Maybe that sounds too out there, but that’s what I consider the highest achievement of fashion. And I’m not alone--see Phoebe Philo’s ethos for Céline. 


Below are the beautiful works by Simon Porte Jacquemus. Enjoy and be moved! Take a visual walk through the South of France and then let's visit. 

Via Jacquemus S/S 18 by David Luraschi 

Via Jacquemus Instagram; Content by Studio Premices S/S 19 
The lighting for this is so excellent. 

Via Telegraph Fashion; Arizona Muse in S/S 17
This look deserves a beachside picnic or a field of lavender. Your choice. 

Via Vogue S/S 18

Via Vogue F/W 18
This is very Balmain but the muted colors make it Jacquemus. Look how cute that little circle purse is. Light traveling only. All about effortlessness. 

Via Jacquemus F/W 18
I love the subtle use of earth tones in the accessories that balance and ground all of his looks. One of Jacquemus's greatest achievements is his ability to style his shows so well. The final pieces are coherent and the accessories complement the looks as opposed to compete with them, except La Bomba hat (see below).

Via Jacquemus F/W 18

Via Jacquemus S/S 18 by David Luraschi 
If this isn't fierce, what is??? Hello, cool shoes. 

Via Vogue F/W 18

Via Vogue F/W 18
I mean!!! Fit that compliments the female body so well and a unique neckline.

Via Vogue F/W 18

Via Vogue S/S 18

Via Vogue S/S 18

Via Vogue S/S 18

Via Jacquemus S/S 17 by David Luraschi
I told Nora this should be her look as a bread baker. Two thumbs up if you agree.

Via Jacquemus S/S 18
I love these earrings!!! Solange has a pair. Just saying.

Via Vogue S/S 18
The iconic "La Bomba" hat. Meant to show stop. I've seen a couple of photos of people wearing this hat at their wedding!! Epic!!!

Via Vogue S/S 17

Via Vogue
His grandmother, Liline, wearing Jacquemus shoes!!

Via Vogue
Simon and his Mom. The inspiration for his clothing line.


Qu'est-ce que tu pense? What do you think?!!


An addendum for those of you interested in reading more:

I just recently watched the movie BlackkKlansman by Spike Lee and it was devastatingly sad. Watching movies like this one and Sorry to Bother You by Boots Riley in combination with T.V shows like Dear White People and Atlanta, I have learned more about a small fraction of the black experience in America. I'm not sure I fully understood that white supremacy has encouraged some women of color to think that they aren't beautiful as they are or to feel like they need to have white attributes to be more beautiful. All women deserve to see their beauty reflected in the world. It is important for women of color to be shown on the runways and in print ads. It is really, really important. All women are beautiful and should be celebrated. I hope whatever work I do in the future will be an inclusive celebration of all women and I am proud that Jacquemus has taken that opportunity now. 

Love,
Aine


Want to learn more? Be my guest!
Where I got my information about Jacquemus:
This Vogue article
This Paper Magazine interview
This Vogue Australia 6 Things to know article (found out the man loves himself a uniform)
This NY Times article 

Want to see people wearing Jacquemus?
Check out his Instagram!!! 

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